(California): Cambodia exported more than 7,300 tonnes of rice to the United States in the first half of 2026, highlighting the market's growing demand for premium Cambodian fragrant rice.

 
To build on this momentum, the Cambodia Rice Federation (CRF), led by President Lay Chhun Hour, visited Long Beach, California, on 1 July following the Summer Fancy Food Show 2026 in New York. The delegation assessed retail stores, including Chaktomuk Market, to evaluate product placement, pricing, packaging, and consumer preferences, while comparing Cambodian rice with Thai and Vietnamese competitors.
 
The survey identified more than 10 Cambodian rice brands already available in the US market. Findings from the visit will help exporters strengthen product quality, branding, packaging, and marketing as Cambodia seeks to expand its presence and competitiveness in the US.
=FRESH NEWS