(Phnom Penh): ABA Bank is making headlines this Khmer New Year with a cinematic campaign that celebrates the heart of Khmer culture. By blending traditional elements with a modern aesthetic, the bank is raising awareness about the deep significance of the three-day festival, ensuring the Kingdom's heritage remains vibrant in the digital age.

The campaign features an iconic and inclusive lineup, bringing together Princess Jenna, Tena, and VannDa to join the festivities. Alongside these local stars, the inclusion of familiar foreign influencers highlights that Khmer New Year is a celebration for everyone, bridging the gap between local pride and international appreciation.

To complement the celebrations, the ABA Mobile app has received a festive digital update. Users can now personalize their interface with a new theme, bringing the "Moha Sangkran" spirit directly to their screens. Through these initiatives, ABA continues to honor Cambodia’s rich history while leading the way in digital innovation.

Do not miss out on the show – watch the full video below and immerse yourself in the spirit of the New Year!

Link to video: https://youtu.be/yP6Vf_Fd_kg?si=v8DpOucw0PQP7qtU
=FRESH NEWS