(Phnom Penh): KB PRASAC Bank proudly announced its sponsorship of Financial Street Program Season 3, a flagship financial literacy campaign in Cambodia. The official launch of this program was presided over by Mak Reaksmy, Deputy Director General of Regulation and Financial Inclusion and Director of the Regulation Department of the National Bank of Cambodia (NBC), on behalf of Chea Serey, Governor of the National Bank of Cambodia.

Launched in 2023 with the support of the National Bank of Cambodia, Financial Street is a nationwide financial literacy program co-founded by the Association of Banks in Cambodia (ABC), Cambodia Microfinance Association (CMA), Credit Bureau of Cambodia (CBC), and Apsara Media Services (AMS).

The campaign uses talk shows, short videos, public events, and wide distribution across traditional and digital media to make financial knowledge more accessible. It focuses on practical skills such as saving, budgeting, planning, borrowing wisely, and debt management, with the goal of empowering young people, business owners, and families to make informed financial decisions and build a stronger future.

Beyond sponsorship, KB PRASAC Bank actively contributed to the launch event, with its representative joining a panel discussion and providing media interviews to highlight the importance of financial literacy.

“As one of Cambodia’s leading commercial banks, KB PRASAC Bank is honored to support Financial Street Season 3. We believe that promoting financial literacy is vital for building a strong and sustainable financial future for all Cambodians. Our commitment goes beyond banking—we strive to empower individuals, supportbusinesses, and contribute to national economic growth,” said Mr. Pen Sovannsoksitha, EVP & Chief Product Officer of KB PRASAC Bank.

KB PRASAC Bank has long championed financial inclusion through its 187 branches nationwide and a comprehensive range of financial solutions. The bank provides tailored loans for micro, small, and medium enterprises (MSMEs), with a strong focus on empowering women—who represent 80% of its borrowers, particularly in rural areas. Leveraging digital innovations such as the KB PRASAC Mobile app, customers can open accounts digitally, transfer funds without fees, and access banking services anytime, anywhere.

Through partnerships, sponsorships, and innovative banking services, KB PRASAC Bank remains steadfast in its mission to promote financial inclusion, support business growth, and build a stronger, more financially resilient Cambodia.
=FRESH NEWS