BEIJING, Sept. 8 (Xinhua) -- A one-month-long campaign will be launched to encourage Chinese society to respect and love senior citizens, the Office of the National Working Commission on Aging has said.

The campaign, which will run from Oct. 1 to 31, aims to stress the importance of respecting and loving the elderly and raising people's awareness of aging, the commission said in a circular.

Authorities and communities are encouraged to carry out educational activities, visit the elderly, and help them protect their legal rights while individuals should respect the elderly when performing their daily duties.

A series of lectures and community-level activities will be held to help the elderly learn more about national conditions and safeguard their legal rights, it said.

As this year marks the 40th anniversary of the reform and opening-up drive, the circular said such activities are also meant to improve the elderly's sense of happiness and ensure they are able to share the benefits of reforms.

Inspections of the enforcement of laws and regulations related to the elderly will be conducted as they are more likely to be victims of fraud, it said.

Authorities will also crack down on telecom fraud and financial crime targeting the elderly, according to the statement.